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About

Tracking calories helps people hit their goals. Constant food logging, though, can turn every meal into homework. Eat lets you have both: enough clarity to steer, without the interruptions that make you quit.

Dan Willoughby

Founder / CEO / Developer

I've been coding for 10+ years, and I've watched friends (and myself) abandon trackers that demand perfect entries. I'm passionate about making calorie tracking light enough to keep. I hope you enjoy using Eat!

Plainice LLC

Eat is made by Plainice, a small software company in Kaysville, Utah. We build focused products that solve one annoying problem well.

Questions? support@plainice.com